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Boston, MA | Fall 2019
As an intern at Her Campus Media, I was recognized for the hard work I put in that summer and I was asked to be a model for the HC x Primark Fall Line campaign that led up to College Fashion Week! The interns strategized how they wanted the shoot to look and assisted in the marketing for the campaign. For this campaign, we shot in various locations around Boston with the new clothes from the fall line. The photos from this shoot were then used to promote the line and the upcoming College Fashion Week events.
Primark fall line
HC x Tide
Boston, MA | Summer 2019
During my time as an intern for Her Campus Media, I teamed up with my fellow interns for a cumulative project to demonstrate what we've learned. We came up with a partnership plan for Her Campus and Tide. I took on a leadership role with this project in terms of the marketing activations from the kits to the events surrounding the campaign. I was also responsible for connecting this partnership back to the Her Campus community by activating their chapter network and various influencer groups.
college fashion week
In addition to assisting with the marketing and arrangement of College Fashion Week, I had the privilege to share my story and promote the Real Runway message as a model for Primarks Fall Linein the Boston CFW show! The Real Runway aims to highlight diversity and inclusivity within the fashion industry. It was an incredibly empowering experience with women from all around the country!
Boston, MA | Fall 2019
SNAPPLE COMMUNICATIONS PLAN
Boston, MA | Fall 2019
For my Introduction to Advertising class (CM 217), my group and I had to put together a communications plan for Snapple to make the brand more appealing to the Millenial and Gen Z audience. For this project, I took the lead in organizing the communications plan by coming up with an overarching idea for the creative strategy and managing research on trends in this category. I also put my art skills to work by making the ads and experiential graphics for the creative execution along with the media plan.
Grade Received: (A+)
hc x joy
Boston, MA | Fall 2019
During my time as an intern with Her Campus Media, I was able to work very closely with departments besides the marketing team. I was able to get behind-the-scenes experience and act in a sponsored video with Joy razors, a brand sold in Walmart under the Proctor & Gamble umbrella. The video serves to provide tips on how to be the best hallmate while incorporating the razor. You can find the video on various platforms and it has reached thousands of viewers!