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College Fashion Week
Boston, MA | Fall 2019
For the HC x Primark's College Fashion Week, I assisted the Her Campus marketing team in preparation for both the Boston and NYC events. We were fortunate to work with sponsors such as Venmo, Disney, ConAir, Buxom, Innisfree and more.
In addition, Her Campus BU, my chapter under the Her Campus network did pre/post-event coverage through our publication and on our social media platforms to market the event to our readers and followers. As President/Campus Correspondent of our chapter, I was in charge of making sure all the content went out on-time across our chapter's teams and making sure the content was up to the national team's standards.
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our coverage!
empowermxnt conference
Boston, MA | Fall 2019
During the Fall semester of 2019, Her Campus BU had the privilege of hosting a conference promoting female empowerment and career-oriented discussion. We had a fantastic array of speakers including our keynote speaker Lauren Berger aka founder of the popular website InternQueen that connects young adults with the latest internships and career advice, Kate Weiser, a BU alumna turned marketing maven for Life Alive Café and owner of the popular social media account @BucketListBoston, and a representative from MBooth PR Agency, named PR Agency of the year. Additionally, we had two representatives from Her Campus HQ come in to give a presentation on how to up your online presence and brand. I worked closely with the HCBU events team to make sure our first conference would all go smoothly as well as making the opening and closing remarks and moderating the HCHQ presentation.
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our coverage!
Hcbu Partnerships
Boston, MA | Fall 2019
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our coverage!
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Our chapter was chosen along with 10 others to promote new Mary Kay products! Check out our Instagram story to see more coverage.
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our coverage!
HCBU partnered up with Madewell on Newbury Street + the Prudential Center for a shopping party!
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our coverage!
HCBU was chosen to partner up with Primark + Happy Place to help promote Primark's spring line! For this partnership, we attended an exclusive event hosted by Primark at the Happy Place pop-up and got an early look at their spring collection.
HCBU was chosen to partner up with just., a tampon brand that avoids using harmful chemicals. Our PR team was ecstatic for this partnership because it went along with a campaign they were doing to advocate for women's health!
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our coverage!
HCBU was chosen along with a few other chapters to promote some new Garnier products!
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our coverage!
The chapter network received back-to-school packages and we promoted the products on our Instagram platform!
+ More!
Hcbu Partnerships
Boston, MA | Fall 2019
get with the times (NYT)
Boston, MA | Spring 2019
As a Campus Correspondent Intern, I helped organize the Get With The Times (NYT) live streaming events at Boston University featuring Ashley Graham and Alexis Ohanian. We marketed the event around campus and held a viewing in a large auditorium on campus. We catered the event and gave out lots of New York Times swag.
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our coverage!